We have had the pleasure of partnering with our local Junior B hockey team, the Elmira Sugar Kings, for some fundraising. We would like to introduce to you Always A King Lager. This beer is a crisp lager that goes down smooth and mellow. We are so proud to support the team in this fashion.

As with all our beer labels, Designer and Illustrator – Amanda Wall created something special for these cans. The team is celebrating their 50th year and this is the perfect way commemorate the event!

The Sugar Kings have their home opener this Sunday at the Dan Snyder Memorial Arena at 2 PM against Ayr Centennials. Brewmaster, Roger Lichti, is the official game announcer of all home games! Make sure you grab yourself an Always a King Lager at the game!