LOCATED IN
ELMIRA, ONTARIO

We are located in the community of Elmira, Ontario just 15 km north of Waterloo. Elmira is known for its Maple Syrup Festival (since 1965) and having the largest population of Old Order Mennonites in Canada.

It’s no mistake that we went with Rural Roots. Roger is from a rural community, just like Elmira – a historical hub. He grew up on a farm and wanted to honour those roots. The people of Elmira and the surrounding area can appreciate the respect we have for the source of our quality ingredients.

Photo: Post card of Elmira from 1906 showing multiple panoramic views from the Region of Waterloo Archives.

Post card of Elmira from 1906 showing multiple panoramic views from the Region of Waterloo Archives.
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WHO WE ARE

At Rural Roots, our Passion is not beer! There, we said it. We are about family, community, roots, and creating an inviting and comfortable space for everyone. Our passion (small “p”), however, is beer!

We appreciate quality because if something is worth doing, it is worth doing well. We are interested in crafting beer that encourages people to slow down and savour the nuances of something special. We sincerely hope you enjoy our beer.

ROGER LICHTI

CRAFTSMAN

Roger has been brewing beer in his garage for many years. He finds great joy in working with a recipe and tweaking it until it is just right. Friends, family and even some strangers invited in for tasting notes have all loved his beer and encouraged him to sell it.

“We started researching what needed to be done to share this craft with more people. One thing has led to another – and here we are! It hasn’t been an easy process, but it’s an enriching one that we are so excited to share with you. ”

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SUE FROM

BUSINESS PARTNER

Together with her husbad, Roger Lichti, Sue is a founding business partner for the Rural Roots Brewing Company.

Sue is also a successful Sales Representative for RE/MAX Solid Gold Realty (II) Ltd Brokerage in the Waterloo Region. Sue is homegrown to the Woolwich area. She is looking forward to continuing in real estate and seeing this new venture touch the community of Elmira and those who visit.

“I love my real estate career so much. My clients can still expect the same level of dedication they’ve always had. I’m excited about applying my skills to this new adventure as well.”

GLENN

PART-TIME ASSISTANT

Glenn is a long time friend of Roger’s who helps out wherever needed.

“I value community. Having lived and worked internationally, and having been very involved in community life in Waterloo Region, people are important to me. Now as I slip into my retirement years, what better way to be around and serve people than here at Rural Roots”.

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TAYLOR WIDEMAN

PROMOTER

Taylor will be a familiar face around Rural Roots, serving our customers. Taylor Wideman is also excited to be able to exercise her creative bone as our official Promoter. She will be gathering content for our social media, promoting our upcoming events, and showcasing some of the local business that we have partnered with. She brings a fresh young eye to Rural Roots, and we are proud to have her represent us!

SHARON

PART-TIME SERVER

Sharon is a familiar face from the restaurant scene in Elmira. Roger and Sue met her at Sip & Bite and became friends quickly. She even helped out at their wedding!

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KRYSTA

PART-TIME SERVER

Krysta is Sue’s sister. Krysta is a busy mom who likes to help out when she is not working at St. Jacobs Place or spending time with her family.

“I think I’m just so excited for Sue and Roger. I like to see the brewery succeeding. It’s a fun job – working with Roger and Taylor. I want to help in any way I can and this is the way I can”.