LOCATED IN
ELMIRA, ONTARIO
We are located in the community of Elmira, Ontario just 15 km north of Waterloo. Elmira is known for its Maple Syrup Festival (since 1965) and having the largest population of Old Order Mennonites in Canada.
It’s no mistake that we went with Rural Roots. Roger is from a rural community, just like Elmira – a historical hub. He grew up on a farm and wanted to honour those roots. The people of Elmira and the surrounding area can appreciate the respect we have for the source of our quality ingredients.
Photo: Post card of Elmira from 1906 showing multiple panoramic views from the Region of Waterloo Archives.
WHO WE ARE
At Rural Roots, our Passion is not beer! There, we said it. We are about family, community, roots, and creating an inviting and comfortable space for everyone. Our passion (small “p”), however, is beer!
We appreciate quality because if something is worth doing, it is worth doing well. We are interested in crafting beer that encourages people to slow down and savour the nuances of something special. We sincerely hope you enjoy our beer.
ROGER LICHTI
Roger has been brewing beer in his garage for many years. He finds great joy in working with a recipe and tweaking it until it is just right. Friends, family and even some strangers invited in for tasting notes have all loved his beer and encouraged him to sell it.
“We started researching what needed to be done to share this craft with more people. One thing has led to another – and here we are! It hasn’t been an easy process, but it’s an enriching one that we are so excited to share with you. ”
SUE FROM
Together with her husbad, Roger Lichti, Sue is a founding business partner for the Rural Roots Brewing Company.
Sue is also a successful Sales Representative for RE/MAX Solid Gold Realty (II) Ltd Brokerage in the Waterloo Region. Sue is homegrown to the Woolwich area. She is looking forward to continuing in real estate and seeing this new venture touch the community of Elmira and those who visit.
“I love my real estate career so much. My clients can still expect the same level of dedication they’ve always had. I’m excited about applying my skills to this new adventure as well.”
KRYSTA
Krysta is Sue’s sister. She had joined our team in a supporting roll and quickly became the asset we needed. Now as manager, she organizes much of our day to day here at Rural Roots.
TANJA
My name is Tanja and I am social service graduate turned business owner. I enjoy spending time with my beautiful American bully named Binsen, cooking and creating plant based healing products. I am very excited to be a part of the Rural Roots team.
SAM
I’m Sam! I work in sales for commercial building supplies but I enjoy working at Rural Roots as a part time gig. I’m a lover of hiking, adventure and anything outdoors. “I love life and beer”.
CASS
I’m Cassidy, an electrical apprentice during the day and a rural roots server at night! When I’m not at work I enjoy going on adventures with my Bernese mountain dog Molly or cuddling up at home with my kitten Loui and molly of course! I love sports especially hockey. I’m so excited to be a part of the rural roots team and meet all the wonderful people who come in!
SAUNDRA
Unicorn by day, semi-professional bathroom singer by night. Occasionally pours a foamy mug of beer and enjoys long chats about her kid! Rogers oldest daughter and self appointed RR employee of the month. Come watch her burn your food and spill your drinks!!
MARY FEENEY
Hi, I’m Mary, I’ve been involved in craft beer for a couple years and, by far, serving and interacting with customers is my favourite. When I’m not working either of two jobs, I’m relaxing with my dog Izzy and probably eating pizza. Hockey, music, art and exploring are my favourite pastimes aside from food. Excited to be part of such an amazing team and meet more lovely patrons of Rural Roots.
MEL
Mel is one of our behind the scenes assistants. In a nutshell she is a lover of pick up trucks, pitbulls and beer. Her favourite craft beer is our very own Double Zero!
